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Cannabis-friendly hotels target high-end travelers

Cannabis-friendly hotels target high-end travelers

The Madrones and the Brambles, two boutique sister properties located just outside Philo, Calif., in Mendocino County, are following the wine hospitality blueprint.

The pair, which have a combined 14 accommodations and will work with advisors, have long successfully leveraged their wine country surroundings, offering guests access to two on-site wine tasting rooms.

More recently, however, co-owners Jim Roberts and Brian Adkinson have leaned into Mendocino's solid reputation for craft cannabis cultivation, opening a dispensary at the Madrones called the Bohemian Chemist. The dispensary showcases its own house brand, comprised of locally sourced products from cannabis grown at a nearby farm also owned and operated by Roberts and Adkinson.

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